A trade show presents thousands of productsThe real work of curationis identifying amid the excitementwhat will remain valuable in daily life
Chairman Shih-Yu Wang visits the Tokyo International Gift Show to study Japanese lifestyle goods, food and consumer trends. Beyond appearance, we examine how products are used, how consistently they perform, how their packaging communicates and how they would fit into everyday life in Taiwan.
Speaking directly with exhibitors lets us understand each brand's original purpose and product design logic. It also helps us judge more precisely whether a product solves a real problem, offers lasting value and deserves to be introduced to Taiwanese consumers.
Good curationgoes beyond a strong first impressionIt should still feel worthwhileafter years of use